World Digital Economy Forum launches special sapphire blue color series, standing among the world's

World Digital Economy Forum News On the evening of November 15, 2021, the World Digital Economy Forum Brand Strategy Center launched the sapphire blue series, which is a special color series for the World Digital Economy Forum.

Ø Overview of the color ecosystem of the Shishu Sapphire Blue brand:

The selection of the World Digital Economy Forum’s brand color system is based on World Digital’s strategy, brand positioning and brand attributes. World Digital’s brand color system is rooted in the core of the World Digital Economic Forum’s cultural core and builds a diversified strategy that matches its strategy. A unified color system, which is self-contained and inclusive. It is a color ecosystem with core genes and unlimited vitality. First of all, it fully demonstrates that the World Digital Economy Forum is a big platform, a big ecology, a big family, and an endless system; at the same time, it fully demonstrates and carries the direction of World Digital to become a "Davos" in the digital economy. The forum is committed to creating the original intention of leading the development of the digital economy, displaying the latest achievements of the digital economy, and promoting global cooperation in the digital economy; and is compatible with the World Digital Ecological Digital Forum Service Platform, Digital Technology Empowerment Platform, Digital Economy Operation Platform, Global Organizing Committee, Field The organizing committee, the regional organizing committee and other multiple manifestation and coordination operations are in parallel without contradicting each other and creating a brilliant blueprint for the beautiful ecology.

The color ecosystem of Shishu Sapphire Blue brand focuses on the blue tone in the strategic choice, and is precisely positioned in the sapphire blue series. With its scarce, noble, compatible and bright and colorful attributes, it blends with color and achromatic harmonious symbiosis to form a whole, showing multiple manifestations The strong vitality of the brand is shining in the forest of brand colors in the world.

Ø Explanation of the color ecosystem of Shishu Sapphire Blue brand:

Compatible and self-contained • Ambilight Pantone Ancient Shuo Jin

The full name of the Shishu brand color system is the "Shishu Sapphire Blue Brand Color Ecosystem", referred to as "Shishu Blue" or "Shishu Sapphire Blue". The "Shishu Blue" brand color system is integrated in the sea of brand colors, inclusive and self-contained. It is like a sapphire with crystal clear and translucent Ambilight, the past and the present, and it embodies the grand vision of the World Digital Economy Forum:

The earth is a azure planet, and the brand color system of "Shishu Blue" is derived from the blue planet-the earth, which well shows the good vision of global integration and harmony with the earth's digital community of destiny; "Shishu Blue" Highlighting the representative colors of "digital", "technology" and "modernization", showing the beautiful blue scene of "the new blue ocean of digital intelligence economy"; "World Digital Blue" also represents the blue of "blue sky and blue sea", which means green and low-carbon Circular sustainable development, as well as the broad and profound mind of the World Digital Forum, as well as the scene of the gathering of hundreds of rivers and heroes; the "World Digital Blue" color system also shines with the "ultramarine" color that represents the endless group of dragons in the east. Light; it also contains the warm and elegant "blue and white blue" color rhyme that represents the essence of oriental culture, "blue and white porcelain"; at the same time, "Shishu Blue" is also the color representing the starry sky and "stars and seas", which implies the future development direction of mankind and the forum...

The colors of the Shishu brand are integrated and diversified, bright and colorful, like a bright sapphire shining in the starry sky of the colors of the world brand.

The "World Number Blue" brand color system is an ecosystem, which is composed of main colors, auxiliary colors, and multiple auxiliary colors. The main color is sapphire blue (PANTONE 720C/ 720U), which is the main color of the entire World Number brand and dominates the whole The color tone of the brand. The auxiliary color system is the auxiliary matching main color used in the corresponding scene and regional application materials, in the hope that the brand will have multiple compatibility under the unified tone of the overall tone. The auxiliary color system is composed of 3 colors (dark blue, medium blue, light blue) and 3 achromatic colors (gold, silver, white). Dark blue is a steady dark blue, medium blue is a moderate medium blue, and light blue is yes The light blue used to create an atmosphere (the medium blue and light blue are also the colors used by the United Nations), among which gold and silver can also be used in practical applications with gold printing, silver printing, hot stamping, hot silver and other processes to improve presentation quality and The effect, the color auxiliary color is the main color and the multiple externalization in different contexts, the non-color auxiliary color is a neutral and melting color, interspersed and used to play a reconciling effect; the multiple auxiliary colors are diversified gradient colors, including dark blue and medium blue , Light blue, blue and white, gold, silver gradients, etc., it is an effective supplement needed when the brand is diversified and used, and is used with the main color to create an atmosphere; the above colors are mainly used in the main color, and the main and auxiliary colors are used together. , Showing different effects, showing different combinations around different themes, using corresponding collocations to adapt to different scenes and intentions, in the corresponding scene auxiliary colors and color systems, their use complements each other and the indispensability is also consistent. Chinese culture is based on the wisdom of the monarchs and ministers, and the above-mentioned unity of colors forms the entire color ecosystem of the world.

*Special Note

The "Shishu Sapphire Blue Brand Color Ecosystem" is selected based on the Shishu brand strategy. The extended application and specifications of the relevant "World Digital Economy Forum" brand color should be used in strict accordance with relevant regulations.